Grants of Speyside are a fifth generation family butcher business founded in 1824 by John Grant in the Highland town of Dornoch. Successive generations of the family have taken over running of the business and passed on skills and expertise which has been key to the success the business boasts to this day. Grants of Speyside’s proudest products are Traditional Haggis and Black Pudding. The company produce over 150 tonnes per year and ship produce UK wide.
With a desire to target the UK’s luxury produce market with its famous Haggis and Black Pudding products, Grants of Speyside required a fresh, modern look which would allow it to become a serious contender. Therefore the project was to manage and implement a complete company rebrand including:
– liaison with design agency to develop a new brand logo, packaging, ecommerce website and accompanying marketing collateral
– managing the introduction of the new brand at national trade shows
– design of email marketing templates using HTML & CSS
– design of store signage
– design of vehicle livery
– creation of promotional pricing
Work undertaken December 2012 – September 2013.